Get to know the team behind Clasado Biosciences. In our Meet the Team series, we find out more about the people behind the business, what they find most intriguing about gut health and microbiome science, and what motivates them to succeed. Read on to discover more.
Name
Role
VP of Sales B2B
When did you join Clasado Biosciences?
May 2021
What first attracted you to work at Clasado?
For me, it was the unrivalled quality of the scientific work taking place at Clasado. This scientific backing, which highlighted Clasado as the right environment for me, contributes to the extremely strong value proposition of our award winning prebiotic GOS ingredient, Bimuno®.
What does an ‘average day’ look like in your role?
One of the best aspects of my role is that no two days look the same. However, the guiding thread that runs through everything we do is conveying the value of our prebiotic ingredient to brands and formulators. This includes to our existing and prospective customers, with the support of our experienced B2B Marketing and Sales teams.
What excites you the most about microbiome science and gut health?
A particularly intriguing aspect for me is the ever-increasing collection of data describing the structure and functional capacity of the microbiome. We are learning more about how this fascinating system works and under different conditions, paving the way for further exploration.
Moreover, this data is finding its way into product formulation and is becoming available around the globe. I find this transitionary process from research project to commercial applications particularly exciting.
The wider fields of gut health study, such as the ongoing efforts to identify and characterise the functions of the gut microbiome, could provide a better understanding of the gut microbiome’s role in health and disease, and I feel privileged to be part of the movement.
What is your specific field of interest within microbiome science and how would you describe your previous experience?
I believe that the gut microbiome is the most important scientific discovery for human healthcare in recent decades. It’s a fascinating community of trillions of bacteria, archaea, fungi and viruses, containing at least 150 times more genes than the human genome.
We are filled with microbes, which form microbiome communities on our skin, in our mouths, lungs, eyes and reproductive systems. These have co-evolved alongside us since the beginning of human history, and my particular field of interest is how the gut is the largest and most significant microbiome when it comes to our short- and long-term health.
In your own words, what sets Bimuno apart in the ingredients market?
The ingredients market is full of choice and innovation, which means to stand out, an ingredient has to offer formulators and consumers something they can’t find elsewhere. With Bimuno, it’s clearly the scientific backing, which is second to none. Bimuno is supported by over 100 scientific publications, including more than 20 clinical trials.
How do you think the prebiotics category will grow and develop over the next 24 months?
We are at the beginning of a very exciting journey for the category. Prebiotics are still relatively unknown to practitioners and consumers, who often confuse them with the similarly names probiotics.
There is tremendous opportunity to educate the market and raise awareness. In addition, there is of course fantastic opportunity for significant sales growth for brands, especially while we are still in the early adopter phase of commerce.
Which food or supplement categories would you like to see make better use of prebiotic fibre?
The health supplement category has enormous potential, which we’re seeing in the growing number of consumer products that feature prebiotics. However, the opportunities are even more vast when we consider the potential role of prebiotics in food applications.
What inspires you at work?
For me, it’s the energy and integrity of the team, particularly in strengthening the scientific value proposition of Bimuno. I’m inspired by the people around me, always pushing for progress – not just with our own innovative ingredient – but with the health category on a wider scale.
In closing, what message would you give to potential customers looking to introduce Bimuno into their new or existing product range?
The product truly speaks for itself. Bimuno is an extremely versatile ingredient with one of the strongest value propositions I have ever come across. In the fast-paced world of health and wellness ingredients it’s easy to follow but very difficult to truly lead. By putting such a strong focus on the science behind our GOS, with each new market expansion we’re proving that Clasado Biosciences is that leader.
I would encourage any business interested in developing products targeting immune health, cognitive health or gut health, to contact us as with our proven prebiotic, we have a solution to strengthen their value proposition.
