Prebiotic fibre is quickly climbing in global awareness as consumers look to improve gut health, which provides an ideal opportunity for brands to explore the functional health benefits.
The secret resides with the ‘good’ gut bacteria which inhabit the gut microbiome and are part of the gut microbiota. These beneficial gut bacteria are associated with many key areas of physical and mental health, including immune health, gastrointestinal health and cognition, or brain health.
Prebiotics can feed bifidobacteria, encouraging this good gut bacteria to flourish, and as a result, exert a positive effect on health and wellbeing.