Clasado is celebrating after securing gold at the Natural Choice Awards: Ingredients Edition, hosted by WholeFoods Magazine.
The company’s synbiotic concept developed in partnership with probiotic specialist Probi AB, Bimuno® GOS + Probi Defendum®, took top honours in the Microbiome Support category, and Bimuno GOS was also recognised as a finalist for the Digestive Health Award.
This latest accolade further cements Clasado’s position as a leading prebiotic specialist in the global health and nutrition market. The company’s galactooligosaccharide (GOS) prebiotic, Bimuno GOS, stands out from the pack through its comprehensive scientific backing, with over 120 publications and more than 20 clinical trials supporting its efficacy.
Steven Riley, Head of B2B & Corporate Marketing at Clasado, commented on the win: “We are delighted to receive this recognition from the Natural Choice Awards. A win in the Microbiome Support category underlines the significant potential of the Bimuno GOS + Probi Defendum concept in supporting nutritional product development, particularly as gut health continues to climb the public health agenda. It’s highly notable as one of the first proven synergistic relationship in a commercially available synbiotic concept, so it’s really laying down a strong foundation for the synbiotic category’s potential growth.
“This year, we’re celebrating the company’s 20th anniversary, and from the beginning we have sought to push the prebiotic category forward and make gut microbiome modulation technology more accessible than ever before. We have continually expanded our commercial footprint and built fantastic partnerships with distributors and health brands around the world. The Microbiome Support award is testament to the hard work of our team, and being named a finalist in the Digestive Health category further highlights the versatility of our ingredient in supporting overall wellness.”
Bimuno GOS is noted for its ability to selectively nourish beneficial gut bacteria, particularly bifidobacteria and lactobacilli, which play a crucial role in supporting gastrointestinal, immune, and cognitive health and has one of the lowest scientifically backed efficacious doses for a prebiotic, starting from just 1.37g.
The ingredient has previously garnered multiple industry accolades, including coveted NutraIngredients Awards in both Europe and North America. This new achievement from WholeFood Magazine’s 2024 Natural Choice Awards further reinforces Clasado’s commitment to advancing microbiome science and providing innovative, science-backed solutions for the global health and nutrition market.