Clasado Biosciences is proud to announce that its prebiotic galactooligosaccharide ingredient, Bimuno® GOS, has been selected as a finalist in the Ingredient Idol competition to be held at SupplySide West 2022.
Hosted by Natural Product Insider, the competition takes place at the premier gathering of health and nutrition professionals in Las Vegas and puts the spotlight on innovative functional ingredients available to health and nutrition formulators.
On 3 November, competing businesses at the event will have a strictly enforced three-minute period in front of an experienced judging panel to explain what makes their ingredient stand out from the crowd.
The rapid pitch must be based on science, innovation, market potential and the all-important ‘x-factor’. From a raft of entries around the globe, just a trio of ingredients are shortlisted in each of the three categories, comprising brain health, immunity and gut health, with Bimuno GOS taking its place in the latter.
Each finalist will deliver an ‘elevator pitch’, before fielding questions from the judging panel. Taking to the stage for Clasado Biosciences will be Dominic Kwiatkowski, Director of Sales North America.
Dominic commented: “We are delighted to be listed as a finalist at Ingredient Idol, taking place at SupplySide West. From 70 applicants around the globe, to be selected in the final 9 is a fantastic achievement. Visiting SupplySide West delegates will get a fantastic overview of where Bimuno GOS fits into new product development, where it is connecting with today’s proactive health audience and why the prebiotic category is gathering such strong momentum.
“Representing the future of nutritional formulation, Bimuno GOS is the most studied prebiotic of its kind, supported by more than 100 scientific publications, including more than 20 clinical trials,” he said. “Distilling what makes Bimuno GOS such a standout ingredient choice for formulators into just three minutes will be a challenge – but we’re looking forward to showcasing its strong scientific backing, versatility and stability. There is nothing else like it on the market, and this is our opportunity to show why that is.”
To learn more about Clasado Biosciences and the scientific portfolio behind Bimuno GOS, please visit www.clasado.com