Clasado lends support to GPA Global Prebiotics Week 2020

Clasado Biosciences (‘Clasado’), a global leader in the development of clinically proven prebiotic ingredient and product solutions for the human gut microbiome, has lent its support to Global Prebiotics Week, an international event taking place 1-7 November, designed to raise greater consumer awareness surrounding the benefits of prebiotics.

The event, co-ordinated and led by the Global Prebiotic Association (‘GPA’) will see the organisation and its members, including Clasado, pool resources and amplify the messages of the prebiotic category.

Global Prebiotics Week is designed to get consumers engaging more proactively with gut microbiome modulation. As prebiotics continue to grow as a category, the week will connect the strong gut-health science that is currently driving innovation, with the burgeoning portfolio of solutions currently available on the market.

To cover the expansive depth of the prebiotic category, the week will highlight a different area of focus on each day, such as benefits to health and wellbeing and market applications. Clasado recognises its responsibility – and that of its industry counterparts – to build consumer understanding and continue the upward momentum of the category.

Per Rehné, CEO at Clasado, commented: “We are thrilled to be involved with the inaugural Global Prebiotics Week, and use our experience to help create positive change. Across the health and nutrition sector, we are seeing consumers proactively taking control of their physical wellbeing, and gut health is increasingly at the centre.

“With a global market value projected to exceed $8.5Bn by 2026 according to research agency Global Market Insights, we have an engaged audience looking to boost their knowledge. Global Prebiotics Week is a fantastic opportunity for brands and developers in the prebiotic arena to create a stronger foundation of knowledge – similar to the pattern of probiotic awareness that began around a decade ago. “Consumers are switching on to the importance of the gut –  especially the microbiome. Thanks to today’s extensive global studies and initiatives such as the Human Microbiome Project, we are uncovering the gut’s influence on other areas such as immune function, sleep health and cognition – as well as certain diseases and disorders. Prebiotics are set to play an important role in the future of everyday nutrition as consumers look to support beneficial bacteria in the gut.”