Clasado Biosciences has appointed Marcelo Durante as Vice President of Sales & Marketing, marking another key step in the company’s growth journey.
A results-driven leader with proven expertise across food ingredients, flavours, nutraceuticals, and pharmaceuticals, Marcelo’s almost 30-year career has encompassed leadership, global key account management, and strategic market expansion across diverse geographical regions and many different applications.
Marcelo will lead Clasado’s commercial team, bringing valuable international perspective and customer-centric approach to the business.
Per Rehné, CEO at Clasado, commented: “We’re delighted to welcome Marcelo in such a key growth period for our business and the wider prebiotic category. Consumer awareness of gut health has passed an important tipping point, and we’re seeing this translate into genuine commercial opportunity across multiple categories, from functional beverages to sports nutrition and beyond.
“Marcelo’s extensive experience in building and leading high-performing commercial teams across diverse markets, combined with his strategic mindset and proven track record in securing key partnerships, makes him perfectly suited to this role. His international experience and customer-focused approach align perfectly with our vision of being a strategic development partner to brands and manufacturers worldwide. I am confident his experience, resilience, and determination will be invaluable assets as we continue to strengthen our global presence and support our customers in developing innovative health and wellness solutions.”
Marcelo added: “I’m thrilled to join Clasado at a time where the business is accelerating and the global interest for better gut health is translating into strong market growth. The prebiotic category is developing rapidly, and Clasado’s reputation for scientific rigour, combined with the impressive evidence base behind Bimuno® GOS, provides a compelling foundation for expansion.
“I look forward to working with the team to strengthen our relationships with new and existing partners whilst improving our capabilities in service to our customers . From supporting brands and formulators with best-in-class science to opening doors in emerging markets, the breadth of opportunity ahead is significant. Clasado has the scientific credibility, the technical support infrastructure, and the ingredient performance to lead the category forward.”
The appointment, effective Monday 20th October 2025, follows a successful year for Clasado that saw Bimuno GOS secure three industry awards.
