Discover how formulators can create innovative functional drinks with scientifically validated prebiotic ingredients
Prebiotic beverages: refreshing the functional drinks landscape
Prebiotic ready-to-drink (RTD) beverages are emerging as one of the most exciting segments in the functional drinks market. With consumers increasingly seeking convenient solutions that support their gut health, the category is seeing rapid growth, with global sales forecast to rise by nearly 8% CAGR.
For forward-thinking formulators looking to stand out, now’s the time to lead in this fast-evolving space.
Understanding the prebiotic beverage opportunity
Today’s beverage consumers are more sophisticated and health-conscious than ever before. They’re actively seeking products that deliver tangible benefits beyond mere refreshment, with gut health emerging as a particular area of interest.
This shift in consumer preferences is driving several key trends in the beverage market:
- Functional hydration – Products that multitask, providing real health benefits
- Science-backed benefits – Increasing preference for clinically validated ingredients
- Reduced sugar content – Movement away from high-sugar options toward healthier profiles
- Convenient formats - make healthy habits easier to maintain
- Gut health benefit – Growing awareness of prebiotic benefits is driving demand and innovation in gut-focused functional beverages.
The prebiotic beverage category sits at the intersection of these trends, offering formulators a powerful opportunity to create products that resonate with today’s discerning consumers.
Prebiotic beverages: format possibilities
The versatility and stability of prebiotic ingredients open up numerous possibilities for innovative beverage development:
Formulation considerations
When developing RTD products, several factors are crucial for formulators:
Why partner with Clasado?
Clasado offers beverage formulators access to Bimuno® GOS, a scientifically validated galactooligosaccharide with exceptional stability across beverage manufacturing conditions. Unlike many other prebiotics that require high doses or degrade in liquid environments, Bimuno GOS delivers validated benefits from just 1.37g daily, even under heat and low pH.
Beyond our proven ingredient, we offer:
- Prebiotic formulation support from concept to launch
- Regulatory support across global markets to streamline product development with Bimuno
- Scientific portfolio with 125+ publications, including more than 20 clinical trials, to strengthen your messaging and build consumer trust
Whether you’re creating a functional water, soda or dairy RTD, we’ll support your team from concept to shelf – helping you develop gut health innovations that deliver both performance and consumer appeal.
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