Elevating everyday foods with clinically proven prebiotic benefits.
Beyond basic nutrition: the functional foods revolution
Functional foods – everyday products enhanced with active ingredients that provide specific health benefits – represent one of the most promising opportunities for innovative product developers.
This “nutrition plus” approach enables consumers to support their health and wellbeing by taking what they already consume, but with active ingredients. For product developers, this trend opens significant opportunities to create foods that support gut health, while satisfying consumer demand for convenient, tasty options.
What’s driving the growth of the functional foods market
The global functional foods sector continues to expand, with strong market growth projections. This expansion is driven by several key factors:
- Increased consumer awareness of the connection between diet and health
- Growing interest in preventative health approaches
- Rising healthcare costs are encouraging self-care through nutrition
- Demographic shifts, including ageing populations with specific nutritional needs
- Evolving understanding of the gut microbiome’s importance in overall health
Prebiotic-enhanced functional foods are proving a particularly promising category, and when using the right prebiotic, offer clinically supported benefits for digestive, immune, and mental health in a convenient format.
Emerging functional food categories
Several product categories show particular promise for prebiotic innovation:
Nutritional and snack bars
Bars are already valued for protein and fibre, making them an ideal format for prebiotic fortification to add gut health benefits.
Dairy and dairy alternatives
From yoghurts and fermented drinks to cheese, dairy offers strong potential for prebiotic enhancement to support gut health.
Functional baked goods
Everyday staples like breads, muffins, and other baked items can be elevated with prebiotics, turning favourites into gut-friendly functional foods.
Why partner with Clasado?
Developing functional foods requires ingredients that stay effective through processing. Bimuno® GOS is a scientifically validated prebiotic with proven stability across food manufacturing conditions.
Our technical team supports you from concept to commercialisation, helping navigate challenges like taste optimisation, ingredient interactions, and regulatory compliance.
Whether it’s gut health snacks, baked goods, or other innovations, we help you create differentiated, science-backed products that resonate with consumers
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