Clasado appoints David Mharakurwa as Director of Sales APAC & EMEA

Clasado Biosciences (‘Clasado’) has strengthened its global reach with the appointment of David Mharakurwa to the position of Director of Sales APAC & EMEA. 

The newly created role represents the next significant commercial step forward for Clasado, as its leading prebiotic ingredient, Bimuno®, continues moving from strength to strength in the global health arena. Supplying the award-winning ingredient to brands and formulators across the Asian, Middle East and African markets, David will continue the global expansion of the business.

David brings over 12 years of experience in the dairy ingredient industry, holding senior sales roles with renowned businesses Fonterra, Agropur and Milk Specialties Global. 

Commenting on the appointment, Dr. Frederic Narbel, VP B2B Sales at Clasado, said: “We are delighted to welcome David to our growing commercial team. Global appetite for prebiotic ingredients is on the up, growing at around 12% CAGR. Our business is in an extremely strong position with Bimuno, the most studied prebiotic of its kind. We are now increasing our global reach into the APAC and EMEA markets, which is a natural evolution of our commercial strategy.

“David is a fantastic fit for our team, with experience in communicating strong scientific evidence to existing and potential partners. EMEA and APAC are regions with significant growth potential in prebiotics, which puts strong commercial opportunity on the table for brands. We look forward to seeing David make his mark on the business and join us on our journey.”

Prior to David’s appointment, Clasado has solidified its international foothold with the appointment of Doug King as Senior Sales Manager for North America and the announcement of a new partnership with distributor Pathway International, which will see Bimuno available to formulators in Australia and New Zealand for the first time.

David added: “I am delighted to join the Clasado team and bring its award-winning prebiotic ingredient to the APAC and EMEA regions. Bolstered by an engaged and proactive health and wellbeing audience, alongside stronger interest in scientifically backed solutions, the regions are seeing massive growth in its health and nutrition segments. I am excited to expand the business, communicate the studies behind Bimuno and support new customers with the supply of a truly world-beating prebiotic ingredient.”

For more information about Clasado Biosciences and its award-winning prebiotic GOS ingredient Bimuno, visit www.clasado.com