HCP

Prebiotic fibre “signposting the future of public health”

Clasado Biosciences has shared its perspective on the growing role of prebiotics in supporting better overall public health.

The business, which develops and manufactures the multi award-winning Bimuno® galactooligosaccharide (GOS), believes that as the global drive for better health solutions accelerates, prebiotic fibre has a central role to play in making it a reality.

Per Rehné, CEO at Clasado, explains: “With the global health audience, we’re getting a fuller and more complete picture of public health challenges and where the key focus areas will be in the future. With each new study, it is becoming ever clearer that prebiotics have a key role to play in safeguarding public health.

“It’s no secret that the Covid-19 pandemic has put renewed focus on immune health. The body’s natural ability to fight off disease and illness has become a key point of focus, and of course changing work habits and lockdowns have driven greater mental health awareness. These are key areas of study in the prebiotic realm and some of prebiotic fibre’s key strengths. As the market continues its relentless drive towards better everyday health and simpler solutions, we are set to see prebiotic not just strengthen its foothold, but in many cases dominate the public health conversation.”

As it continues to expand into new global health markets, Clasado Biosciences aims to make health simpler by accelerating the highly promising – and relatively new – category of prebiotics. The business notes the well-known fibre gap as one of the key driving forces in rising demand for functional fibres.

Per continues: “We are seeing extremely rapid growth in the prebiotic category as formulators look to strengthen nutritional profiles and launch new health supplements, but there are even wider implications for improving public health in a more holistic way.

“Studies on behalf of Public Health England found that just 9% of adults are reaching their recommended daily intake of fibre and this problem is mirrored around the globe. With all the established and emerging benefits of fibre – and prebiotics in particular – it’s safe to say that prebiotic fibre and its contemporary application is signposting the future of public health. It’s a way we can create true dietary and behavioural change rather than simple stop-start bursts.”

To find out more about Clasado Biosciences, please visit www.clasado.com