The growth of functional beverages
Consumers are learning more about gut health benefits and how to manage gastrointestinal symptoms proactively. More people are paying attention to healthy living. This has led to the creation of many new products designed to help people take better care of their health and well-being.
One such innovation has been the rapid adoption of functional beverages containing prebiotic fiber.
These beverages support gut health on-the-go. They offer a fiber-rich alternative to the high-sugar, low-functionality drinks that have dominated the market. With the right formulation, prebiotic drinks provide consumers with more than just hydration. They can deliver functional benefits that nourish the body from the inside out.
In the U.S alone, functional beverage sales surged by 54% to $9.2 billion between March 2020 and March 2024, according to NielsenIQ. This impressive growth outpaced the overall non-alcoholic beverage market, which saw a 43% increase during the same period. As of 2024, functional beverages now account for approximately 10% of the total U.S. non-alcoholic beverage market. This solidifies their place as a key category in the industry.
What makes Bimuno GOS the perfect choice for Ready to Drink Beverages?
Low Daily Dose
Bimuno GOS features a very low daily dose starting from 1.37 grams of GOS. In comparison, other prebiotics typically require 5 – 12g daily to provide an efficacious dose. Why does this matter? A low-dose prebiotic product is less likely to cause common side effects associated with high concentrations of prebiotic fibre. These can include bloating, gas, or runny stools.
Scientifically Supported
Bimuno GOS is scientifically backed to deliver prebiotic functionality by selectively supporting the growth of good bacteria in the gut. This not only improves gastrointestinal health, but also supports a wide range of other health benefits. These include immune defence, cognitive health and more.
Global Health Claims
Globally Bimuno GOS is backed by over 80 health claims worldwide. This provides a trusted foundation for brands looking to market their functional beverages.
Stability
Unlike other prebiotics which can hydrolyse (degrade over time), Bimuno GOS remains stable, ensuring consistent effectiveness in your product
Health benefits
Gastrointestinal health
Supports healthy bowel movement and overall gut function by fostering good bacteria in your gut.
Immune Health & Defence
Boosts immune function, aiding in the body’s natural defences.
Cognitive Health
Supports mental health and cognitive function. This is through the production of short-chain fatty acids, crucial for brain health.
The integration of prebiotics into functional beverages represents a significant leap forward in the pursuit of proactive health management. Beverages formulated with prebiotics, such as Bimuno GOS, are set to become a cornerstone of the functional beverage industry. They offer consumers not just refreshment, but also a wide range of health benefits.
Consumers recognise that a healthy gut microbiome is important. As a result, the demand for drinks with prebiotics and probiotics will continue to grow. With prebiotic beverages high on the agenda, formulators seen proven ingredients for functional drink products.
Brands that innovate with prebiotic functional ingredients like galactooligosaccharides will be positioned to lead the market. This is by offering products that are stable and promote better gut health, and therefore, overall well-being.
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