Clasado Biosciences (‘Clasado’), a global leader in the development of clinically proven prebiotic ingredient and product solutions for the human gut microbiome, has strengthened its global commercial team with the appointment of Dr. Frederic Narbel as Vice President of B2B Sales.
The role will see Frederic drive the commercial strategy of Clasado Biosciences in line with the long-term goals of the business, while fostering and nurturing key strategic partnerships around the world. The appointment comes as Clasado continues to increase the global reach of its proprietary prebiotic GOS ingredient, Bimuno®, and marks the next significant step in the commercial maturity of the business.
Frederic’s appointment as VP of B2B Sales follows several key new appointments announced by Clasado to support the growing operational needs of the business, including a new Logistics Controller, Quality Coordinator and Finance Manager.
Per Rehné, CEO at Clasado, commented on the appointment: “We’re delighted to welcome Frederic to our team. Frederic brings a wealth of experience and a proven track record of success of growing sales in the health and nutrition sector. As we evolve our business, his blend of expertise and vision for the prebiotics category is a natural fit for Clasado.”
As well as extensive experience in the food, medical and nutraceutical sectors, Frederic holds a Doctorate Degree in Business Administration, and has held key positions at global dairy cooperative Agropur, and most recently at OptiBiotix Health Plc.
Frederic commented: “Just like the wider gut health sector, the global prebiotic market is on a strong upward trajectory. The ongoing success of Clasado is evidence of just how valuable the category is today for brands and with Bimuno being the most studied prebiotic of its kind, it is correctly positioned for significant growth.
“In my capacity as VP of Sales, I will be building on the strong foundation of the business, which is seeing success across Europe, as well as North America through distributor STAUBER. With recent high-profile launches with Herbalife Nutrition and Procter & Gamble, we’re seeing tremendous interest in our GOS ingredient, Bimuno. I look forward to building on this success in my new role with the Clasado team.”