Clasado Biosciences (‘Clasado’), a global leader in the development of clinically proven prebiotic ingredient and product solutions for the human gut microbiome, has strengthened its commercial team with the appointment of Shelley Brathwaite as its new Digital Marketing Manager.
In the role, Shelley will be responsible for shaping and guiding the online presence of Bimuno, the leading range of consumer-facing prebiotic supplements, developed by Clasado. Shelley’s responsibilities include driving brand growth through the company’s ambitious communication strategies and the development of the online sales platform.
Shelley’s appointment represents the latest commercial evolution for Clasado Biosciences, alongside the recent appointment of Cathy Erwin as Head of Digital. Bringing over 10 years FMCG experience to the role, Shelley has held key marketing roles at several recognisable personal care brands, including Arm & Hammer, Nair and Andrex.
Per Rehné, CEO at Clasado Biosciences, commented: “We are delighted to welcome Shelley to our growing team. Shelley’s experience across the personal care sector is invaluable as we continue to extend the reach of the Bimuno range. It’s clear that gut health is rapidly surging to the top of the agenda as we get to grips with a new age of consumer enlightenment, which makes this an ideal time to shore up our activity and continue to amplify our key gut health messages. We’re looking forward to seeing Shelley make her mark on the business.”
The Bimuno finished supplement range features Bimuno®, the prebiotic galactooligosaccharide (GOS) ingredient supported by over 100 scientific publications, including more than 20 clinical studies. Bimuno is available to brands and formulators in the health and nutrition space, unlocking a simple way to integrate leading gut health science in new and existing product ranges alike.
Commenting on her appointment, Shelley added: “We’ve reached a real turning point in consumer understanding, culminating in the first Global Prebiotics Week just last year. Prebiotics are seeing rapid growth around the world as consumers get more engaged with their health and the benefits of a well-supported gut microbiome. What makes Bimuno unique is that as well as a leading range of prebiotic supplements, it’s also an important source of knowledge, tapping into the extensive expertise at Clasado Biosciences. I’ll be playing my part in the evolution of the Bimuno brand, aiming to make better gut health more accessible than ever before.”
For more information about Clasado Biosciences and its award-winning prebiotic GOS ingredient Bimuno, visit www.clasado.com