Clasado appoints new Director of Business Development

Clasado Biosciences (‘Clasado’), a global leader in the development of scientifically proven prebiotic ingredients and product solutions for the gut microbiome, has announced the appointment of Annika Malmros as Director of Business Development.

With over 20 years of experience in the food and nutraceutical industry, Annika has played a key role in strategic business development positions at leading functional ingredient and nutrition companies, Annika brings extensive expertise in driving growth and building partnerships.

In her new role, Annika will lead Clasado’s business development initiatives across Europe, the Middle East and Africa, focusing on expanding the company’s commercial reach and enhancing strategic partnerships.

Dr Frederic Narbel, VP of Sales at Clasado, commented: “We are thrilled to welcome Annika to the Clasado team. Her proven track record and deep industry knowledge will be invaluable as we continue to grow our business and expand the global footprint of our prebiotic ingredient, Bimuno® GOS. Annika’s appointment represents another key step forward in our strategic commercial growth.”

“The prebiotic market is growing at a rapid pace as consumers increasingly look to support better everyday health through gut microbiome modulation. It’s crucial that we are continually expanding our reach to meet this rising demand and give our customers the tools to connect with this engaged market. Annika’s expertise will be instrumental in ensuring we stay at the forefront of this rapidly evolving category, bringing the proven benefits of our scientifically backed prebiotic solutions to more people worldwide.”

“I’m excited to join Clasado at such a pivotal time for both the company and the prebiotic market,” said Annika. “More than 120 scientific publications support the efficacy of Bimuno GOS in digestive, immune and cognitive health, which is a tremendous competitive advantage. In addition, it features one of the lowest efficacious doses available for a prebiotic on the market, making Bimuno GOS a clear frontrunner for formulators. I look forward to leveraging my experience to nurture key accounts and drive Clasado’s continued expansion in the EMEA region.”