Clasado Biosciences (‘Clasado’), a global leader in the development of clinically proven prebiotic ingredient and product solutions for the human gut microbiome, has strengthened its long-term digital strategy with the appointment of a new Head of E-Commerce, Cathy Erwin.
Cathy’s appointment represents another important commercial step forward for Clasado as the business continues to extend the global reach of its award-winning prebiotic galactooligosaccharide (GOS) ingredient Bimuno®, as well as its collection of consumer-facing finished prebiotic supplements.
In the role, Cathy will be responsible for guiding the ongoing development of the Bimuno online store, in line with Clasado’s ambitious growth projections. The platform also hosts resources, articles and blogs that offer digestive health insight to consumers and healthcare professionals, making it a key part of the brand’s strategic positioning.
Per Rehné, CEO at Clasado, commented: “As a leading name in prebiotics, we’re always looking to refine our long-term commercial direction. Bimuno is truly getting into its stride on the world’s stage, and it’s important that our digital platforms shift and evolve to keep pace with that growth.
“Cathy has a great deal of experience in driving digital brand & on-line strategy in the health and nutrition category, most recently at businesses such as Symprove and Sanofi. Around the globe, prebiotic fibre is connecting with consumers looking to support better gut health. We are notably seeing increased attention on prebiotic supplements, as well as exciting and fast-paced innovation in areas such as functional foods, beverages and sports supplements.”
This appointment is the latest in a series of new high-profile roles at Clasado, which reflects the solid growth of the business. Since April, the company’s new appointments include Dr Frederic Narbel, VP of Sales B2B, Doug King, Senior Sales Manager North America, Ian James, Finance Manager, Darren Lister, Logistics Controller and Bronwen Roberts, Quality Coordinator.
Speaking on her appointment, Cathy said: “I’m delighted to join the Clasado team and help further propel the business forward during this exciting time of growth. There is huge global appetite for prebiotics – consumers are looking to learn more about the gut microbiome and the important role of ‘good’ gut bacteria in supporting overall health and wellbeing, which puts Clasado in a very strong position as the developer of the most studied prebiotic ingredient of its kind.
“I look forward to joining the talented Clasado team on this journey!”
For more information about Clasado Biosciences and its award-winning prebiotic GOS ingredient Bimuno, visit www.clasado.com