Clasado Biosciences (‘Clasado’), a global leader in the development of clinically proven prebiotic ingredient and product solutions for the human gut microbiome, has announced that Doug King will join the business as Senior Sales Manager North America, further strengthening the business’s commercial presence in the region.

As Clasado continues to extend the geographic reach of its award-winning prebiotic GOS ingredient, Bimuno®, Doug will be responsible for developing new partnerships with nutraceutical and functional food brands and formulators across North America. Doug will be working closely with STAUBER, the official US distributor for Bimuno. 

In the role, Doug will put his extensive experience in commercial food ingredients and dairy account management to good use, supporting the global sales of GOS ingredient Bimuno, the most studied prebiotic of its kind. Prior to his appointment, Doug held senior roles at Agropur, Ardent Mills and Bioriginal Food & Science. The news comes hot on the heels of Bimuno picking up ‘Ingredient of the Year: Prebiotic’ at the prestigious NutraIngredients Awards. 

Per Rehné, CEO at Clasado, commented on the appointment: “We’re delighted to welcome Doug to our growing team. He brings a wealth of experience in North American commercial sales and is perfectly placed to support our customers and partners in the region. 

“Health and nutrition market success demands products that have a strong scientific backing and the versatility that formulators need. With Bimuno, we’re able to offer all this and more in one flexible gut health-focused ingredient. The combination of an award-winning prebiotic ingredient and Doug’s skills in sales growth and relationship management is set to be a potent combination.” 

Doug commented: “I look forward to joining the Clasado team and making my mark on the role. The prebiotics category is already on the cusp of major growth – consumers are switching on to the benefits of proactive gut health management and brand owners are seeing the strong commercial benefits. As Senior Sales Manager North America, I will be supporting the global growth of Bimuno and helping Clasado reach its goal of making gut health simpler and more accessible.”